Retrospect and Prospect of Chinese Farmers’ Behavior Based on CiteSpace Quantitative Analysis

The behavior of rural households serves as a fundamental starting point for studying agricultural development and formulating agricultural policies. Utilizing literature related to rural household behavior published in CSSCI-source journals as a sample, this article employs the CiteSpace visualization literature analysis software to delve into and organize the basic situation, research hotspots, and evolutionary trends of domestic rural household behavior research. The results indicate an overall upward trend in the quantity of literature related to rural household behavior, along with distinct phase characteristics. The field of rural household behavior research has preliminarily formed a core group of authors, core institutions, and core publications; however, there is room for enhancement in terms of research scale, inter-team collaboration, and sustained attention to issues. The research on rural household behavior can be categorized into four major areas: mainstream, potential, emerging, and marginal. Currently, the most abundant research outcomes are those focusing on the influencing factors of rural household behavior, pro-environmental behavior, financial behavior, and land transfer behavior. In terms of research trends, the highest level of interest is in the study of rural households' environmental regulatory behavior and behavioral intentions. Subsequent research should prioritize the study of rural household production behavior and the transformation of agricultural development patterns it brings about.