北京科技大学学报（社会科学版）

The Construal of the Integrative Meaning of Multimodal Commercial Advertising Discourse

PENG Yi, YANG Hai-yan

2010, 26(4): 1-6.

Abstract(204) PDF(18)

Abstract:
With the development of the digitalization and the application of the multimedia technology, communication between people is gradually multimodalized, which results in the fact that the research field of discourse analysis is extended from monolanguage to multimodal language encompassing picture, sound, color and video.This paper aims to study how the integrative meaning is construed in a multimodal advertisement based on the theoretical framework of the visual grammar, which is developed by Kress & van Leeuwen from Halliday's systemic functional linguistics.The analysis shows that the integrative meaning can be constructed from the multimodal perspective.It is also found that there exists interactive and complementary relationship between different modes in the written commercial advertising discourse.

Teacher's “Speech” and “Action” in Classroom——A Multimodal Analysis of a College English Intensive Reading Class

XU Guo-hong

2010, 26(4): 7-11.

Abstract(235) PDF(17)

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This research takes a case study approach to make a multimodal analysis of a college English teacher's intensive English class.The objective is to explore what scaffolding functions the teacher's nonverbal behaviors serve and how language and actions complement each other in fulfilling the scaffolding functions.The findings indicate that the teacher's nonverbal behaviors such as gesture, facial expressions, posture and movement in the classroom mainly serve affective scaffolding functions and the teacher we observe can make good use of different scaffolding functions of language and action to serve both pedagogical and social functions.

Digital Technology and Multimodal Discourse Analysis

FENG De-zheng

2010, 26(4): 12-17.

Abstract(356) PDF(27)

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Digital technology provides new tools for discourse analysis, including easy and effective ways of transcribing, annotating and analyzing multimodal social semiotic and dynamic discourse.This paper introduces the use of computer software in annotating, describing and analyzing different social semiotic modalities, such as language, sound and visual image.It also shows how software can manipulate video discourse in different ways, such as segmentation, summarization and searching.In this age when discourse is getting digitalized and complex, researchers should utilize digital technology more proactively to describe and explain multimodal discourse more effectively and thoroughly.

Cognitive Meaning Construction of Metaphorical Multimodal Discourse——Blending on the Interplay of Multimetonymy and Multimetaphor

ZHAO Xiu-feng, SU Hui-yan

2010, 26(4): 18-24,30.

Abstract(389) PDF(20)

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This paper conducts a cognitive study of a multimodal discourse in order to provide a new focus on dynamic process of integrative meaning construction of the metaphorical multimodal discourse.Based on the generalization of features of multimodal metaphor, this paper proposes that the integrative meaning of metaphorical multimodal discourse derives from a complex conceptual blending involved with interplay of metonymy and metaphor.It reveals that the cognitive approach helps to explain the psychological motivations for the persuasive and aesthetic function.

The Practical Characteristics and Development Trends of Higher Education Evaluation System Model in Western Countries

MA Ting-qi, WU Xuan

2010, 26(4): 25-30.

Abstract(249) PDF(18)

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Due to the differences of cultural tradition,higher education system and quality of higher education,different countries' higher education evaluation system patterns and their practice characteristic are not the same.Since the 1980s,with the deepening of the higher education management system reform,the enhancement of the market's leading force,and the renewal of the higher education quality management concepts,different countries' higher education evaluation system gradually emerged common developing features,mainly reflected by the change of government functions,the establishment of intermediary assessment organizations,assessment methods and technology updates,as well as the reasonable application of evaluation results and so on.

Comment on the Federal Government's Policies to Improve Teachers' Qualifications in the United States

LI Ke-jun, CHEN Jun

2010, 26(4): 31-35.

Abstract(230) PDF(16)

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Since the 1980s, the United States fedreal government has adopted a series of policies and measures of improving the teachers' qualifications to enhance teachers' ability of involving in teaching reform and adapting to the need of educational reform.This paper firstly analyzes the different policies to improve the teachers' qulifications from the governament of Regan, Old Bush, Clinton, Bush Junior as well as Obama, then it analyzes their reference value for the development and improvement of teachers' education reform in China.

On the Education Reform in the New Deal of Late Qing Dynasty

LIU Shao-jun

2010, 26(4): 36-39.

Abstract(281) PDF(18)

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Study on "China Modern Education History Data" reveals that the Qing Government reformed the education system greatly, including formulating school system, abolishing imperial examinations, setting up new education administration and so on.The education reform in Qing dynasty promoted modernization of Chinese education and had a significant meaning.

Review of Yuan's Normal Education Thought and Practice during the New Deal in Late Qing Dynasty

HAN Bing, ZHANG Xue

2010, 26(4): 40-43.

Abstract(354) PDF(19)

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In late Qing dynasty, Yuan Shikai exercised Zhili governor powers and responsibilities, and vigorously implemented the New Deal.To provide teachers for new schools, Yuan initiated to set up normal education.Since then, normal education in Zhili in the late Qing had made agreat breakthrough, and was ahead of other provinces.This paper mainly discusses the causes, measurements and significance of Yuan setting up modern normal education.

Hovering between Integration and Isolation——Study on the Influential Factors of Peasant Workers' Different Political Participation in the Inflow Areas

CHEN Xu-feng, TIAN Zhi-feng, QIAN Min-hui

2010, 26(4): 44-51.

Abstract(177) PDF(15)

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Both in urban and rural areas, peasant workers are in a "political marginal man" status.Generally speaking, the political participation of peasant workers is few, but for different peasant workers, their participation in politics is different, and such difference is affected by various factors.This paper, through the establishment of logistic regression model, analyzes the impact of factors of socio-economic status, social interaction, organizational, sense of political participation and social recognition on political participation in the inflow areas.The results imply that the variable of socio-economic status explains the difference of political participation the best, followed by variables of organizational, sense of political participation and social recognition;the variable of social interaction explains the difference of political participation the worst.

Social Work Involved in Sensory Integrative Dysfunction Children

WANG Sheng-li

2010, 26(4): 52-57,66.

Abstract(188) PDF(15)

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There are more and more Sensory Integrative Dysfunction (SID) children.This paper, besed on a long-term participation observatiol and interview, intend to find out social work intervention strategies which may help effectively the SID children, In the author's opinion, social workers should estimate the clients from the clients and their surroundings, search for and apply positive factors such as interest, capability and successful experience, to promote positive interaction between the clients and their family, teachers, companions, and relatives.

Logic of the Inferior's Resistance

ZHANG Shou-long

2010, 26(4): 58-60.

Abstract(219) PDF(16)

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With the rapid development of urbanzation, there are more resistance of the inferior in the process of building demolition.This paper reviewed a classical study on the inferior resistance by an American sociologist Scott, and the present author holds the opinion that the inferior resistance in the process of building demolition exhibits new characteristics.The logic behind this new kind of self-hurt resistance deservesdeep thought.

Liberty,Democracy and Rule of Law——On Hayeke's Liberty Thoughts

YE Zhi-peng

2010, 26(4): 61-66.

Abstract(262) PDF(15)

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Hayek absorbed the knowledge of the Kantian view, considered the rational limit and spontaneous order as the philosophical basis, and inherited the British tradition of classical liberalism, defined freedom as "Independent of the arbitrary will of others".Hayek advocated for freedom under the rule of law, and used the meta-legal doctrine to judge the rule of law as the supreme criterion standard.On the basis of the discourse of the relationship between freedom and equality, democracy, Hayek stressed that the equality and greater freedom can be protected well under the democratic rule of law, and thus demonstrated that it is necessary to limit properly the governmental power.

Equalization of Public Services between Urban and Rural Areas under the Building of the Harmonious Society

YUN Chun-xi

2010, 26(4): 67-75.

Abstract(277) PDF(14)

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The basic background of human social life is conflict and not balanced, which makes social justice become a necessity of life.The purpose of social justice is not to eliminate differences, but through the proper arrangement of regulating the rights and obligations of members of society, the people living in different social positions all win what they should.The main performance of countries' safeguarding social justice is to provide citizens with the equalization of public services, so that everyone has opportunity to improve their conditions.Equalization of public services can promote economic development, protect the results of sharing, coordinate interests of all parties, thus promote social harmony.During the 30 years of reform and opening up, the gap between urban and rural public services is greater.Chinese society demands justice urgently, which objectively requires the government to assume more social responsibility.

Interpretation of Kang Youwei's Revolutionary Concept

ZHOU Dan

2010, 26(4): 76-80,96.

Abstract(215) PDF(14)

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Kang Youwei had carried successively charges of "counterrevolution" and "incomplete revolution" in the era of Chinese revolution.This was a departure from the fact and a deviation in theory that were caused by struggles among different political views which covered the scientific principle.In essence, facing the same contemporary problem, Kang Youwei and the revolutionary took different paths toward the very same goal.Kang's revolutionary concept emphasized more on a peaceful and gradual change, and it provided a new dimensionality of theoretical thinking and a realistic possibility.

On the Theoretical Bases of Administrative Guidance in Executing Law

HOU Deng-hua, LI Shuang

2010, 26(4): 81-84,96.

Abstract(337) PDF(16)

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The bases of administrative guidance in Executing law include:the People-oriented theory, the legitimacy of law theory, acceptable theory, balance theory, coordinate theory etc.This paper concentrates on the theoretical bases of administrative guidance in executing law for the purpose of improving the level of actual law execution.

Interpretation of “Academic Suggestions to Domestic Worders' Laboring Right and Interest Protertion Regilations”

WANG Zhu-qing

2010, 26(4): 85-90.

Abstract(179) PDF(15)

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Domestic workers, as laborers, shouldn't be neglected by law.Special laws should be set up to protect the laboring right of domestic workers.This paper intends to interprete the regulation from the angle of protecting domestic workers' right and interest.

Study on the Legeal Principle of Real Estate Registration System in China

AI Wei-li

2010, 26(4): 91-96.

Abstract(291) PDF(15)

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Real estate registration system is a fundamental system in Real Right Law.On the basis of necessity analysis to real estate registration system, this thesis draws an conclusion that registration isn't the declaration of real property rights naturally, but the declaration of real property rights comes to be registration logically.Through revealing the essence of the registration, It concluded that Dingliche Einigung is the constitutive element of establishment of juristic act of real right, and the real estate registration is constitutive element of force of juristic act of real right.And then we analyzed the relationship between Dingliche Einigung and real estate registration.

The Saiban-in System and Its Impact on Criminal Justice in Japan

SUN Jing-jing

2010, 26(4): 97-101.

Abstract(284) PDF(14)

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The establishment of saiban-in system is an important part of judicial reform in Japan, which reflects the principle of the citizens' participation in justice.The common citizen as saiban-in takes part in the process of criminal trial substantially.It not only influences the original lawsuit pattern, but also reforms the profound transformation for criminal justice.

A Critical Review of Definitions and Frameworks of New Venture Creation

PEI Li-fang, XU Hong-wei

2010, 26(4): 102-109,126.

Abstract(273) PDF(17)

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Reviewing the research dynamics in the field of entrepreneurship both domesticly and internationaly, this paper attempts to compare the typical and influential definitions and framework of entrepreneurship to find out their focuses, with which we sum up a comprehensive definition of entrepreneurship.It constructs a conceptual framework that comprises entrepreneurial subject, entrepreneurial process, entrepreneurial outcomes and entrepreneurial environment, and expects that the framework can representsa useful effort not only for domestic scholars but also for entrepreneurs to understand the connotation of entrepreneurship better.

International Logistics Park Planning Method and Its Application

SUN Ying, WANG Cong

2010, 26(4): 110-116.

Abstract(299) PDF(14)

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This paper explained the methods of logistics distribution, analyzed the distribution model and the solution of genetic algorithm to the model.Besides, this paper provided an example, making a plan for the intermational logistics park G in a port city.

The Cross-species Hedge between Hot-rolled and WR0909 Based on Shanghai Market

WANG Li-min, ZOU Ji-qiu, LIU Xiao-da

2010, 26(4): 117-121.

Abstract(180) PDF(14)

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Based on the sample data dating from February 2006 to September 2009, as well as futures' data after March 27 2009 of WR0909, the study found that the hot-rolled and WR0909 had a long-term relevance and could be cross-species hedge.The cross-species hedge which uses the law of the same value is adjusted by the optimal hedge ratio.It not only provides a means of risk aversion for the steel enterprises, but also implements the basic functions of futures market.

Receptional Aesthetic and Comment on Ancient Chinese Delicate Poet School

MA Zi-li

2010, 26(4): 122-126.

Abstract(330) PDF(15)

Abstract:
Comment on ancient Chinese delicate poetry style and poet school is a unique phenomenon in Chinese literature criticism history.From the perspective of reveptional aethetic, remarks on delicate poetry style and poet school has formed a system.The delicate poet school and delicate poetry style was born and existed in the criticism practice.The aethetic meaning of delicate poetry style was endowed to some extent by the poem critics.

Textual Research on Feng Menglong's “Love History·Qiu Chang Ru”

LING Li-chao

2010, 26(4): 127-134.

Abstract(256) PDF(18)

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Though a tentual research on the story told in Feng Menglong's "Qiu Chang Ru", this paper makes a comprehensive and systematic analysis of the dispates and arguments concerning the time, place, characters, and relations among characters of the story to make clear some questions that confuse the current academic field, and hopes to benefit the study on the formation, spreading and the outhorof "Jin Ping Mei".

The Private Mentality and YI Fun of the Poetry Creation in the Mid-and Late Yuan Dynasty

MIAO Min

2010, 26(4): 135-139.

Abstract(135) PDF(14)

Abstract:
Diverse in style of the poetry creation in the mid-and late Yuan dynasty, two styles pursuit has dominant in nature:the first was elegant and standarization, and the second was strange of insurance.However, the two seemingly different styles pursuit had a common psychological motivation-creation of a private state of mind, and showed the same aesthetic taste-"Yi" Fun.The so-called private mentality, mainly displayed in two:first, the narrow content and less concerned about society and life;second is the narrow realm, reflected by a lack of intensity and lack of appeal.Creation of such a private mentality formation was closely connected ewith the specific cultural background in the mid-and late Yuan dynasty.

The History Portrait of Soviets Philosophy

LI Xue-jun

2010, 26(4): 140-144.

Abstract(241) PDF(17)

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Our understanding to Soviets history of philosophy experienced several changes, and people in diffevent ages have different images of the history portrait of Soviets philosophy.However, the meaning of history can always change with the changes of times;the most impntant is to make one's own explanation.

The Logical End of Limitation for Public Freedom in Human Being—On Hannah Arendt's Theory of Political Action and Legal Institution

PANG Nan

2010, 26(4): 145-149,153.

Abstract(270) PDF(14)

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There has been a sharp contradiction between dynamic political action with openness and closed legal institution without adaptation from ancient Greek, where life of action and life of meditation started to distinct themselves from each other.For Arendt, the question about the relationship between political action and legal institution is very important since it not only involves with the maintenance of the present political order, but also relates to the realization of human public freedom.As an ancient contradiction, the intense relationship between political actions and legal institution shows itself as the constraint legal institution puts on political action and the anti-constraint from political action.Contrary to the contempt toward political action from the tradition of western political philosophy, Arendt revived the basis of real politics, revealed the relationship between political action and legal institution, and realized the political dream in which the strain between these two powers had been dissolved and human freedom had been realized in the "Institutionalizing the revolutionary spirit" political institution comprehensively.

Reflection on the Thinking Mode Hindering the Improvement of Science and Technology in China

CHU Yu

2010, 26(4): 150-153.

Abstract(251) PDF(14)

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Chinese traditional thinking mode refers to the subject thinking mode in phylosophical sense, that is, the main thinking mode and habit used by Chinese people.According to the academic field, there are many factors that hinder the social development in China, but this paper holds the opinion that the disordered and fossilized thinking mode is the root of hindering the social development of China.

Research on the New Development of the Compiling Style of the Frontier Historical Books in Ming Dynasty

LI Yi, PAN Zhong-quan

2010, 26(4): 154-157.

Abstract(227) PDF(14)

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Frontier historical books in Ming dynasty were various in content, the compiling style mainly included annalistic style and jishibenmo style.Meanwhile, the compiling genre presented diversification, such as appearance of even-based method of presenting history, reformation and innovation in geography class, and chronological style, assembly volume of memorial to the throne, and biographic style which were developed in inheritance.

The Social and Economic Status of Royal Architect in Late Qing Dynasty

WANG Jiang-hua

2010, 26(4): 158-161.

Abstract(352) PDF(16)

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The study on ancient Chinese architect is one important aspect of ancient Chinese architecture history.Limited to the history archives, few of the research on ancient Chinese architect refers to the social and economic status of them.This article selected Hui Tomb as a case, based on the collection and study on the architecture history archives of "Patten Lei" in Qing dynasty, vividly opened out the social degree and the income of the royal architect in Qing dynasty.

Chen Yun and the Construction of New China Forestry

WU Chao

2010, 26(4): 162-165.

Abstract(329) PDF(14)

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After new China was established, Chen Yun was very concerned about the development of forestry.He attached great importance of forestry to agriculture, industry and people's life.Chen Yun proposed and took a whole set of important measures after investigations and on the spot studies:the afforestation is a national long-term goal;based on universal forest protection, focus on afforestation selectively and cut reasonably;pay attention to forestry education.Chen Yun's instructions and suggestions greatly promoted the development of forestry in our country and are of practical significance to our work today.

2010, 26(4): 166-168.

Abstract(115) PDF(14)

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2010 Vol. 26, No. 4