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Citation: CAO Jie, YANG Tao. Exploring the Empowerment of Digitalization to Promote Ideological and Cultural Work in Colleges and Universities[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2024, 40(2): 33-39. doi: 10.19979/j.cnki.issn10082689.2023090128

Exploring the Empowerment of Digitalization to Promote Ideological and Cultural Work in Colleges and Universities

doi: 10.19979/j.cnki.issn10082689.2023090128
  • Received Date: 2023-06-27
    Available Online: 2024-01-22
  • Publish Date: 2024-04-01
  • Colleges and universities shoulder the mission of talent cultivation, scientific research, social services, cultural heritage and innovation, andinternational exchange and cooperation. In the current era of rapid development of generative artificial intelligence, colleges and universities are presented with a promising opportunity to promote ideological and cultural work. It is crucial to effectively leverage digital tools and platforms, considering the pressing need to empower all elements and aspects within this domain. This paper presents a range of innovative mechanisms and viable pathways based on the practical experiences of promoting ideological and cultural work in colleges and universities, and acknowledging the urgent need for digital empowerment. It proposes strategies for digital empowerment across five key dimensions: conceptualization, institutional mechanisms, operational frameworks, content development, and brand enhancement.

     

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