Exploring the Empowerment of Digitalization to Promote Ideological and Cultural Work in Colleges and Universities

CAO Jie; YANG Tao

doi:10.19979/j.cnki.issn10082689.2023090128

Volume 40 Issue 2

Apr. 2024

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Article Navigation > Journal of University of Science and Technology Beijing ( Social Sciences Edition) > 2024 > 40(2): 33-39

CAO Jie, YANG Tao. Exploring the Empowerment of Digitalization to Promote Ideological and Cultural Work in Colleges and Universities[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2024, 40(2): 33-39. doi: 10.19979/j.cnki.issn10082689.2023090128

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CAO Jie, YANG Tao. Exploring the Empowerment of Digitalization to Promote Ideological and Cultural Work in Colleges and Universities[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2024, 40(2): 33-39. doi: 10.19979/j.cnki.issn10082689.2023090128

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Exploring the Empowerment of Digitalization to Promote Ideological and Cultural Work in Colleges and Universities

doi: 10.19979/j.cnki.issn10082689.2023090128

CAO Jie¹,
YANG Tao²

1.
Party Committee Porpaganda Department, Shanghai Jiao Tong University, Shanghai 200241
2.
Internet Communication Research Center of Jiangnan University, Wuxi 214122

Received Date: 2023-06-27
Available Online: 2024-01-22
Publish Date: 2024-04-01

Abstract

Abstract

Colleges and universities shoulder the mission of talent cultivation, scientific research, social services, cultural heritage and innovation, andinternational exchange and cooperation. In the current era of rapid development of generative artificial intelligence, colleges and universities are presented with a promising opportunity to promote ideological and cultural work. It is crucial to effectively leverage digital tools and platforms, considering the pressing need to empower all elements and aspects within this domain. This paper presents a range of innovative mechanisms and viable pathways based on the practical experiences of promoting ideological and cultural work in colleges and universities, and acknowledging the urgent need for digital empowerment. It proposes strategies for digital empowerment across five key dimensions: conceptualization, institutional mechanisms, operational frameworks, content development, and brand enhancement.
- digital empowerment,
- colleges and universities,
- promoting ideological and cultural work

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References

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