Research on the Customer-oriented Strategy and Its Practical Implications

MA Li

Jun. 2021

Article Contents

Article Navigation > Journal of University of Science and Technology Beijing ( Social Sciences Edition) > 2005 > 21(1): 102-106

MA Li. Research on the Customer-oriented Strategy and Its Practical Implications[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2005, 21(1): 102-106.

Citation:

MA Li. Research on the Customer-oriented Strategy and Its Practical Implications[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2005, 21(1): 102-106.

MA Li. Research on the Customer-oriented Strategy and Its Practical Implications[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2005, 21(1): 102-106.

Citation:

MA Li. Research on the Customer-oriented Strategy and Its Practical Implications[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2005, 21(1): 102-106.

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Research on the Customer-oriented Strategy and Its Practical Implications

MA Li

School of International Business Nan Kai University, Tianjin 300071, China

Received Date: 2004-07-31
Available Online: 2021-06-30

Abstract

Abstract

Compared with the competition-oriented and resource-oriented strategies, customer-oriented and value-focused strategy is the fundamental source of enterprises' continual competitive advantages.In this paper,we point out the misleading areas as well as its harm and root,discuss the strategic logics and operational methods of customer value innovation.
- customer-oriented,
- customer value,
- value innovation,
- competitive advantage