Volume 38 Issue 6
Dec.  2022
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Article Navigation >  Journal of University of Science and Technology Beijing ( Social Sciences Edition)  > 2022  >  38(6): 667-676
WANG Rujun, WANG Dan. The Ecological Implication of Chinese Modernization and Its Way Forward[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2024, 40(1): 11-18. doi: 10.19979/j.cnki.issn10082689.2023040012
Citation: YU Hui, SONG Jin-ge. A Multimodal Approach to the Social Semiotic Construction of Ecological Meanings in Children’s Picture Book[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2022, 38(6): 667-676. doi: 10.19979/j.cnki.issn10082689.2022100067
shu

A Multimodal Approach to the Social Semiotic Construction of Ecological Meanings in Children’s Picture Book

doi: 10.19979/j.cnki.issn10082689.2022100067

  • School of Foreign Languages and Literature, Beijing Normal University, Beijing 100875, China

  • Received Date: 2022-10-15
    Available Online: 2022-11-21
  • Publish Date: 2022-12-05
    Abstract
  • Picture books, as the main genre of children’s education, play an important role in family and school education. So far, few studies have focused on the ecological value orientations in children’s picture books, but the cultivation of children’s eco-awareness and eco-literacy through picture books cannot be ignored. Therefore, based on the theory of social semiotics, this study aims to carry out an ecological discourse analysis of children’s picture book Hello! Nature by looking into the complementarity between texts and images so as to provide a theoretical insight into the ecological evaluation of children’s picture books and to provide writing strategies. It is found that texts and images in this picture book jointly contribute to the ecological meanings and beliefs of the discourse, demonstrating beneficial ecological orientations as a whole. Discursive strategies, including personalization of participants, shift of narrative and space-time perspective, or increasing the visual presentation of static information, are used to construct ecological meanings in the book.

     

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