A Multimodal Approach to the Social Semiotic Construction of Ecological Meanings in Children’s Picture Book

YU Hui; SONG Jin-ge

doi:10.19979/j.cnki.issn10082689.2022100067

Volume 38 Issue 6

Dec. 2022

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YU Hui, SONG Jin-ge. A Multimodal Approach to the Social Semiotic Construction of Ecological Meanings in Children’s Picture Book[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2022, 38(6): 667-676. doi: 10.19979/j.cnki.issn10082689.2022100067

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YU Hui, SONG Jin-ge. A Multimodal Approach to the Social Semiotic Construction of Ecological Meanings in Children’s Picture Book[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2022, 38(6): 667-676. doi: 10.19979/j.cnki.issn10082689.2022100067

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A Multimodal Approach to the Social Semiotic Construction of Ecological Meanings in Children’s Picture Book

doi: 10.19979/j.cnki.issn10082689.2022100067

YU Hui,
SONG Jin-ge

School of Foreign Languages and Literature, Beijing Normal University, Beijing 100875, China

Received Date: 2022-10-15
Available Online: 2022-11-21
Publish Date: 2022-12-05

Abstract

Abstract

Picture books, as the main genre of children’s education, play an important role in family and school education. So far, few studies have focused on the ecological value orientations in children’s picture books, but the cultivation of children’s eco-awareness and eco-literacy through picture books cannot be ignored. Therefore, based on the theory of social semiotics, this study aims to carry out an ecological discourse analysis of children’s picture book Hello! Nature by looking into the complementarity between texts and images so as to provide a theoretical insight into the ecological evaluation of children’s picture books and to provide writing strategies. It is found that texts and images in this picture book jointly contribute to the ecological meanings and beliefs of the discourse, demonstrating beneficial ecological orientations as a whole. Discursive strategies, including personalization of participants, shift of narrative and space-time perspective, or increasing the visual presentation of static information, are used to construct ecological meanings in the book.
- social semiotics,
- ecological discourse analysis,
- image-text complementarity,
- ecological narrative,
- children’s picture book

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References(54)

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