北京科技大学学报（社会科学版）

The Multimodal Metonymic Construction of Emotion in The Rainbow of Time: A Perspective of Cognitive Poetics

ZHAO Xiu-feng, LI Xiao-wei

2014, 30(6): 1-7,58.

Abstract(340) PDF(10)

Abstract:
In multimodal literary discourse, like picture books, characters' emotions are represented, rather than by expressive words, predominantly by visual spatial element such as colors and images which, collaborated with simple narrative text, act as triggers of metonymic and metaphorical mapping mechani...

Multimodal Metaphor and Advertising Discourse Analysis: Metaphor Systems and Quantitative Analysis

QI Yu-jie, FENG De-zheng

2014, 30(6): 8-13.

Abstract(483) PDF(9)

Abstract:
Multimodal metaphor is a key feature of print advertisement and an important aspect of multimodal discourse analysis.However, studies in this area mostly focus on one or two examples, and there are few studies which perform quantitative analysis of a large dataset and come up with convincing observa...

The Interaction of Multi-metaphor and Multi-metonymy in Political Cartoons

WANG Jia

2014, 30(6): 20-26.

Abstract(530) PDF(9)

Abstract:
As the basic cognitive tools, metaphor and metonymy serve as the important constructive and interpretive mechanisms of multimodal discourses. The political cartoon is an important genre of multi-metaphor and multi-metonymy. This paper found that metaphor and metonymy display complex interaction. The...

Multimodal Approaches to the Teaching of English Academic Writing

CENG Lei, LI Jing

2014, 30(6): 27-32.

Abstract(446) PDF(16)

Abstract:
After entering the 21 st century, people's communication style and meaning expression present distinct characteristics of multimodality. As an international language and communication tool, English displays its increasingly significant role. In all fields, academic English writing is one important m...

The Internal Factors of University Culture Formation (1): the Group Characteristics and University Culture——With Beijing Institute of Iron and Steel Technology (1952-1966) as an Example

SHI Xin-ming

2014, 30(6): 33-58.

Abstract(320) PDF(14)

Abstract:
With Beijing Institute of Iron and Steel Technology (1952-1966) as an example, which was founded in the adjustment period in 1950 s, the paper expounds the way and the mechanism of influence of principal group, management group, academic group and group of students on the formation of university cul...

Philosophy Is the Sientific Guidance, or Scientific Tools——Debate between Science and Philosophy in the 1980's

LI Tong-yu

2014, 30(6): 59-73.

Abstract(357) PDF(8)

Abstract:
This paper inspects one of the four debates of dialectics of nature—the debate between Modern Physics with The Subjectivity of Cognition. The Paper explores the reasons causing the controversy;and then discusses in detail the differences and arguments from both points of view, and points out that th...

Review and Critique of the Human Nature Foundation of Private Law System——On Historical Evolution and Contemporary Construction of Civil Subject

CHEN Fu-sheng

2014, 30(6): 74-77,84.

Abstract(276) PDF(7)

Abstract:
Civil subject is the foundation of people's status and judicial system in the private law. The analysis of the value of civil subject in history not only reveals the specific value of civil subject, but also experienced a refinement and update in the system and reality. Therefore the reflection of t...

Strategies and Features of Lobbyists' Speeches in Shiji

DONG Xiao-dai, ZHANG Ru-ying

2014, 30(6): 78-84.

Abstract(313) PDF(9)

Abstract:
This paper intends to explore the strategies and features of ancient lobbyists' persuasive speeches in Shiji. Ten biographies from this masterpiece were selected as data. The persuasive speeches in them were divided into two occasions, domestic and foreign, based on the nationalities of the superior...

A Review of Research on Service-oriented Government——A Case Study of the Contents of the Chinese Public Administration

TANG De-long, GAO Xiang, WANG Meng-jiao

2014, 30(6): 85-93.

Abstract(362) PDF(7)

Abstract:
Service-oriented government has been a focus of public management research for the past few decades. This study investigates relevant papers in Chinese Public Administration from perspectives of the author, publication date, download, citation, category, key words and methodology. It discovers that ...

Do Anonymous Investors Have the Rights of Inspecting Account Books?——Legal Thinking of a Stake Dispute's Judgement

ZHANG Wei-ying, XIAO Xin

2014, 30(6): 94-99.

Abstract(341) PDF(8)

Abstract:
The right of inspecting account books was stipulated in our company law, and anonymous investors have the rights when they are shareholders of the company. There are different views on how to confirm the title of shareholder of a anonymous investor. At the point of legal analysis, the best choice is...

The Educational Ideas and Thougts in the Internationalization: a Study Based on the Literature Analysis——With the English Management Courses as Examples

WANG Fan-mei, LI Xiao-jing

2014, 30(6): 100-108.

Abstract(291) PDF(6)

Abstract:
Having reviewed a large number of foreign literatures, based on a case of management courses taught in English, the authors explore that in the internationalization environment, the educational ideas of Chinese universities and colleges should focus on two points: one is the student-oriented directi...

The Problems in Drawing up of the Chinese University Regulations——Reflections on the Rights of Coiiege Students

DOU Ji-hui, SUN Dan-ni

2014, 30(6): 109-114.

Abstract(393) PDF(6)

Abstract:
The university regulation is the “constitution” of the university with the highest legal authority. The construction of university regulation has been one of the key contents in construction of modern universities with Chinese characteristics since The National Long-term Plan of Education Reform and...

2014 Vol. 30, No. 6