Groping on the Examination System under the Brand Strategy on Education

LONG Yao; LI Xue-yan

Volume 23 Issue 3

Jul. 2021

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Article Navigation > Journal of University of Science and Technology Beijing ( Social Sciences Edition) > 2007 > 23(3): 140-143,148

LONG Yao, LI Xue-yan. Groping on the Examination System under the Brand Strategy on Education[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2007, 23(3): 140-143,148.

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LONG Yao, LI Xue-yan. Groping on the Examination System under the Brand Strategy on Education[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2007, 23(3): 140-143,148.

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Groping on the Examination System under the Brand Strategy on Education

LONG Yao¹,
LI Xue-yan²

1. College of Commerce Guangxi University for Nationalities, Nanning 530006;
2. College of Ethnology and Sociology, Guangxi University for Nationalities, Nanning 530006, China

Received Date: 2007-04-02
Available Online: 2021-07-03

Abstract

Abstract

Chinese education must go along the road of brand strategy. Correspondingly, it should be supported by admissions system. The present monolithic examination system hinders the implementation of brand strategy. Of course western country's free matriculation system can not adapt to Chinese circumstance. Entrance examination system to college according to every profession can content to professional interest and deliver professional potentiality of every student and therefore, promote the development of professional brand in Chinese education.
- education,
- brand strategy,
- entrance examination to college

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