An Empirical Study on the Price Psychology of Consumers in Beijing Residence Market

JU Guo-zhong; WANG Yu-ke; GUO Zhen

Volume 22 Issue 4

Jun. 2021

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Article Navigation > Journal of University of Science and Technology Beijing ( Social Sciences Edition) > 2006 > 22(4): 28-32,40

JU Guo-zhong, WANG Yu-ke, GUO Zhen. An Empirical Study on the Price Psychology of Consumers in Beijing Residence Market[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2006, 22(4): 28-32,40.

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JU Guo-zhong, WANG Yu-ke, GUO Zhen. An Empirical Study on the Price Psychology of Consumers in Beijing Residence Market[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2006, 22(4): 28-32,40.

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An Empirical Study on the Price Psychology of Consumers in Beijing Residence Market

School of Economy&Management University of Science and Technology Beijing, Beijing 100083, China

Received Date: 2006-08-03
Available Online: 2021-06-30

Abstract

Abstract

Through questionnaires issued to the consumers in Beijing, this article brings forward some suggestions and countermeasures on the basis of analyzing consumers' behavior of purchasing residence, especally their price psychology; it aims at exerting some referenced effects on the government's macroeconomic control on residence market, residence developers' marketing plans and consumers' rational consumption.
- residence market,
- consumer,
- price psychology,
- marketing

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