Research on the Evaluation Index System of Insurance Company——Competitiveness Based on Pairwise Comparison Matrix Method

ZHANG Hong-tao; ZHEN Zhen; MA Chi

Volume 30 Issue 1

Jun. 2021

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Article Navigation > Journal of University of Science and Technology Beijing ( Social Sciences Edition) > 2014 > 30(1): 102-107,113

ZHANG Hong-tao, ZHEN Zhen, MA Chi. Research on the Evaluation Index System of Insurance Company——Competitiveness Based on Pairwise Comparison Matrix Method[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2014, 30(1): 102-107,113.

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ZHANG Hong-tao, ZHEN Zhen, MA Chi. Research on the Evaluation Index System of Insurance Company——Competitiveness Based on Pairwise Comparison Matrix Method[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2014, 30(1): 102-107,113.

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Research on the Evaluation Index System of Insurance Company——Competitiveness Based on Pairwise Comparison Matrix Method

The School of Finance, Renmin University of China, Beijing 100872, China

Received Date: 2013-12-20
Available Online: 2021-06-21

Abstract

Abstract

It is significant for insurance company to evaluate the competitiveness correctly. That can help the company to implement competitive strategy and improve the market competitiveness. However, the basic action for evaluating the competitiveness is constructing the evaluation index system reasonably. This paper selects and evaluates the index through four principles, and denote the index based on six dimensions:strategic capability,business innovation ability, business marketing ability, solvency, investment ability and risk management ability respectively. Using the pairwise comparison matrix to calculate the weight of each index, the total score can be obtained based on the score marked by experts, higher the score, stronger the competitiveness. Using the pairwise comparison matrix, that has theoretical and practical significance for insurance company.
- insurance company,
- competitiveness,
- evaluation index,
- pairwise comparison matrix

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