Abstract: During his tenure in Fujian, Xi Jinping based on the local mountain and sea resource endowments and development realities, proposed and implemented a series of concepts and measures to promote rural development through ecological construction. These include adhering to a people-centered approach to promote the value transformation of ecological resources, promoting regional cooperation as a collaborative path for ecological poverty alleviation and sustainable development, integrating cultural protection into rural construction to safeguard rural “nostalgia”, and providing long-term guarantees for ecological rural construction through institutional innovation. These concepts have been centrally reflected in the rural construction such as the development of the “Mountain and Sea Economy” in eastern Fujian, the cooperation between Fujian and Ningxia, and the construction of Changkou Village, as well as in practices such as the reform of collective forest right system and the control of soil erosion in Changting, effectively promoting the coordinated development of rural economy, culture and ecology. The exploration experience during the Fujian period has also provided a practical sample and conceptual inspiration for the implementation of the rural revitalization strategy in the new era.