“观看劳动”：短视频时代劳动异化的新样态及其批判

左路平; 朱亮

doi:10.19979/j.cnki.issn10082689.2025010088

“观看劳动”：短视频时代劳动异化的新样态及其批判

doi: 10.19979/j.cnki.issn10082689.2025010088

左路平,
朱亮

安徽大学马克思主义学院，合肥 230601

基金项目: 国家社科基金青年项目“伟大建党精神的记忆叙事及其意识形态功能研究”（编号：23CDJ008）。

详细信息

作者简介:
左路平（1991—）男，安徽庐江人，安徽大学马克思主义学院副教授，硕士生导师

朱亮（2003—）男，安徽芜湖人，安徽大学马克思主义学院硕士研究生

中图分类号: F091.91
计量
- 文章访问数: 9
- HTML全文浏览量: 5
- PDF下载量: 2
- 被引次数: 0
出版历程
- 收稿日期: 2024-12-16
- 刊出日期: 2026-04-01

“Watching Labor”: A New Form of Labor Alienation in the Short Video Era and Its Criticism

School of Marxism, Anhui University, Hefei 230601, China

摘要

摘要: 随着数字技术的发展，观看短视频成为广大网民首选的一种休闲方式。在资本和技术的共谋下，短视频打破了劳动与休闲的界限，在休闲表象下，用户实际上却从事着自我剥削的无酬劳动，间接地为平台创造剩余价值，“观看劳动”成为一种劳动新样态。基于马克思异化劳动理论，文章发现“观看劳动”中仍然存在着马克思对于异化劳动的四重规定性，且这一异化借助短视频休闲活动变得更为隐蔽。为此，要改变“观看劳动”的劳动异化状态，实现向劳动“休闲化”的转变，就必须要从加强制度建设、推动数据共享、强化价值引导三方面入手，破除其中的资本逻辑，还原数字技术的生产力本质，回归人本逻辑，实现“观看劳动”中用户的主体性复归，进而推动数字时代人的全面发展。
- 短视频时代 /
- 观看劳动 /
- 劳动异化 /
- 休闲“劳动化” /
- 劳动“休闲化”
Abstract: With the deepening development of digital technology, short videos have become a preferred leisure activity for the majority of internet users. The emergence of short videos blurs the boundary between labor and leisure, allowing users to create surplus value for platforms under the guise of leisure, and engaging in self-exploitative unpaid labor for short video platforms. “Watching labor” has thus emerged as a new form of labor. Examining this novel labor form through Marx’s theory of alienated labor reveals that “Watching labor” still exhibits Marx's fourfold characteristics of alienated labor, and this alienation has become more concealed and harmless through short video leisure activities. Therefore, to transform the current “laborization” of leisure in “watching labor” towards the “laborization” of labor, three approaches should be prioritized: strengthening institutional construction, promoting data sharing, and enhancing value guidance. These measures aim to dismantle capitalist logic, restore the essence of digital technology productivity, and return to human-centered principles, and realize the return of the user’s subjectivity in “watching labor” and promote the overall development of people in the digital age.
- short video era /
- watching labor /
- labor alienation /
- “laborization” of leisure /
- “leisureization” of labor

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