Research on the Localization of Television Program Format——With Reality TV Format as an Example

HU Jing; LI Meng-qi; MA Xiao-xiao

Volume 29 Issue 6

Jun. 2021

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Article Navigation > Journal of University of Science and Technology Beijing ( Social Sciences Edition) > 2013 > 29(6): 93-97

HU Jing, LI Meng-qi, MA Xiao-xiao. Research on the Localization of Television Program Format——With Reality TV Format as an Example[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2013, 29(6): 93-97.

Citation:

HU Jing, LI Meng-qi, MA Xiao-xiao. Research on the Localization of Television Program Format——With Reality TV Format as an Example[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2013, 29(6): 93-97.

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Research on the Localization of Television Program Format——With Reality TV Format as an Example

Department of Journalism and Communication, Wuhan University of Technology, Wuhan 430000, China;Advertising Institute, Beijing Union University, Beijing 102200, China

Received Date: 2013-08-15
Available Online: 2021-06-24

Abstract

Abstract

Localization of television program format is an important new trend in the process of globalization and localization development of global television industry.The sale of television program format has become the leading global entertainment industry.Based on the example of reality TV format, this paper studies the inner reasons why television program format can be localized, then analyses the localization strategies, and finally predicts the development of localization of television program format in China.
- television program format,
- localization,
- reality TV

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