A Contrastive Genre Analysis of Sino-US Company Profiles in the Fast-moving Consumer Goods Industry

Based on the ESP approach of genre analysis, this study has constructed a theoretical framework for the genre analysis of business discourse. Thirty profiles of Chinese and American companies in the fast moving consumer goods sector have been collected in an attempt to compare discourse structures and language features. According to the research findings, Chinese company profiles and American company profiles generally share the same move structure, but they are different in such areas as the frequency of some moves and steps and linguistic features of both informative and promotional moves.