Research on the Path of “Internet Celebrity Teachers and Students” to Help the Image Communication of Universities

YU Juan; MO Wenwen; JIA Tongyao

doi:10.19979/j.cnki.issn10082689.2024090145

Volume 41 Issue 4

May 2025

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YU Juan, MO Wenwen, JIA Tongyao. Research on the Path of “Internet Celebrity Teachers and Students” to Help the Image Communication of Universities[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2025, 41(4): 47-53. doi: 10.19979/j.cnki.issn10082689.2024090145

Citation:

YU Juan, MO Wenwen, JIA Tongyao. Research on the Path of “Internet Celebrity Teachers and Students” to Help the Image Communication of Universities[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2025, 41(4): 47-53. doi: 10.19979/j.cnki.issn10082689.2024090145

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Research on the Path of “Internet Celebrity Teachers and Students” to Help the Image Communication of Universities

doi: 10.19979/j.cnki.issn10082689.2024090145

1.
School of Humanities, Tongji University, Shanghai 200092, China
2.
Publicity Office of the CPC Tongji University Committee, Tongji University, Shanghai 200092, China
3.
College of Arts & Meida, Tongji University, Shanghai 200092, China

Received Date: 2024-09-27
Publish Date: 2025-05-23

Abstract

Abstract

“Internet celebrity teacher and students” are individuals who have a large fan base and strong social attention on the online platforms through their unique teaching methods, content creation, or personality charm, thus becoming popular among internet users. The emergence of “internet celebrity teacher and students” has played a positive role in promoting the image communications of universities. However, there are also issues such as incomplete understanding of the subject, severe homogenization of content, and excessive entertainment in the process of helping the image communication. This paper focuses on the new characteristics, new opportunities, new forms and new challenges presented by “internet celebrity teacher and students” in promoting the university image communications. It proposes relevant suggestions to quickly find a “new path” for “internet celebrity teacher and students” to promote the image communication of universities, thereby enhancing the communication power, guidance, influence, and credibility of university image.
- internet celebrity teacher and students,
- university image,
- communication value,
- path study

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References

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