Accelerating the Self-identity Crisis of Capitalist Society and Its Critique of Political Economy

Accelerating the self-identity crisis of capitalist society is the result of the interaction of capital logic and acceleration logic. The “upside down” of monetary fetishism, the collusion of capital and technology, and the competition mechanism deconstruct the social structure formed by self-identity, alienate the social relations of the self, exploit the emotions, and manipulate the emotional choices, which in turn leads to the identity crisis derived from the self-reflective activities based on the accelerated capitalist system. It is mainly manifested as: the impact of commercialized experience on personalized experience strengthens the false self-identity consciousness; the invasion of digital platforms to the private sphere increases the risk of lack of trust; the accelerated shaping of a new form of totalitarianism causes the individual’s existential anxiety. Based on this, improving self-critical reflection ability, strengthening the supervision of digital platforms, and transcending the domination of capital logic are important ways to resolve self-identity crisis.