Multimodal Ecological Concept Construction of <i>Only One World</i>

LI Bingnan; SUN Yi

doi:10.19979/j.cnki.issn10082689.2023030033

Volume 39 Issue 5

Oct. 2023

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LI Bingnan, SUN Yi. Multimodal Ecological Concept Construction of Only One World[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2023, 39(5): 563-573. doi: 10.19979/j.cnki.issn10082689.2023030033

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LI Bingnan, SUN Yi. Multimodal Ecological Concept Construction of Only One World[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2023, 39(5): 563-573. doi: 10.19979/j.cnki.issn10082689.2023030033

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Multimodal Ecological Concept Construction of Only One World

doi: 10.19979/j.cnki.issn10082689.2023030033

LI Bingnan,
SUN Yi

Center for Linguistics and Applied Linguistics, Guangdong University of Foreign Studies, Guangzhou 510420, China

Received Date: 2023-03-07
Publish Date: 2023-10-25

Abstract

Abstract

The field of linguistics has been paying attention to ecological problems for a long time, but in today’s multimedia society, multimodal text should be attached more importance. Based on the combination of systemic functional linguistics from the perspective of ecolinguistics and multimodal discourse analysis, and taking the environmental propaganda film “Only One Earth” of the United Nations Environment Program as the research object, this paper explores how ecological ideas are expressed in multimodal texts. It is found that beneficial ecological content occupies a high proportion in both verbal and visual modes. The video uses positive propaganda strategies to encourage the audience to join in the action to protect the earth. In the verbal mode, human beings appear mainly as agents and take the initiative to protect the environment. In the visual mode, the scenes depicting the harmonious coexistence between creatures and nature and the ones of human repenting for the past harm to nature show the determination of human beings to care for the nature. Verbal and visual modes interact with each other through overlapping, exemplification and enhancement, which jointly determine the rhythmic intensity of background music. The three modes promote each other, thus successfully convey the purpose of calling on people to protect the earth.
- eco-discourse analysis,
- systemic functional linguistics,
- multimodal discourse analysis,
- environmental propaganda film

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References

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