Volume 38 Issue 3
Jun.  2022
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Article Navigation >  Journal of University of Science and Technology Beijing ( Social Sciences Edition)  > 2022  >  38(3): 325-334
XUE Han-xin. Research on the Driving Mechanism and Policy of Public Green Consumption Mode[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2022, 38(3): 325-334. doi: 10.19979/j.cnki.issn10082689.2022010047
Citation: XUE Han-xin. Research on the Driving Mechanism and Policy of Public Green Consumption Mode[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2022, 38(3): 325-334. doi: 10.19979/j.cnki.issn10082689.2022010047
shu

Research on the Driving Mechanism and Policy of Public Green Consumption Mode

doi: 10.19979/j.cnki.issn10082689.2022010047

  • Department of Administration, The Party School of Fuzhou, Fuzhou 350014, China

  • Received Date: 2022-01-21
    Available Online: 2022-06-01
  • Publish Date: 2022-06-23
    Abstract
  • Based on the theory of self-determination, taking new energy vehicles as an example, the structural equation model is used to discuss the driving mechanism of the public’s green consumption pattern and the moderating role of consumers’ innovation from the perspective of motivation. The research results show that the public's internal motivation and external motivation have a significant positive impact on their green consumption attitude and new energy vehicle purchase intention. Compared with internal motivation, external motivation has a greater impact on green consumption attitude and new energy vehicle purchase intention. Green consumption attitude has a significant positive impact on the purchase intention of new energy vehicles; consumer innovation has a positive moderating effect between self-determination motivation and new energy vehicle purchase intention, and has a positive effect between self-determination motivation and green consumption attitude.

     

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