The Social Network-based Growth and Guide of Public Opinion——With “Shifang Event” as an Example

ZUO Peng; JIE Hong-ye

Volume 29 Issue 3

Jun. 2021

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ZUO Peng, JIE Hong-ye. The Social Network-based Growth and Guide of Public Opinion——With “Shifang Event” as an Example[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2013, 29(3): 46-50.

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ZUO Peng, JIE Hong-ye. The Social Network-based Growth and Guide of Public Opinion——With “Shifang Event” as an Example[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2013, 29(3): 46-50.

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The Social Network-based Growth and Guide of Public Opinion——With “Shifang Event” as an Example

School of Humanities and Social Sciences, University of Science and Technology Beijing, Beijing 100083, China

Received Date: 2012-08-22
Available Online: 2021-06-24

Abstract

Abstract

The rise of social networks profoundly affects the development and direction of public opinion.This paper starts with “Shifang Event” as an example, by the way of quantitative statistics and qualitative analysis of its occurrence and development of the social network relating speech.Afterwards, an analysis is made based on general growth pattern of social networks.There are four stages: the formation and diffusion of central topic, topic audience’s aggregation and differentiation, opinion leaders and their confrontation, opinion attenuation and regression.Based on these results, a fundamental strategy is put forward, which effectively guides network public opinion and propels its benign interaction with public opinion.
- social network,
- the guide of public opinion,
- Shifang Event

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