Groping on the Examination System under the Brand Strategy on Education

Chinese education must go along the road of brand strategy. Correspondingly, it should be supported by admissions system. The present monolithic examination system hinders the implementation of brand strategy. Of course western country's free matriculation system can not adapt to Chinese circumstance. Entrance examination system to college according to every profession can content to professional interest and deliver professional potentiality of every student and therefore, promote the development of professional brand in Chinese education.