Study on the Gender Differences of Customer Perceived Value on Purchase Intention Based on Chinese Own Use Cosmetics Market

HAO Jun-feng; WANG Bo

Volume 27 Issue 1

Jun. 2021

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Abstract

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Article Navigation > Journal of University of Science and Technology Beijing ( Social Sciences Edition) > 2011 > 27(1): 99-103

HAO Jun-feng, WANG Bo. Study on the Gender Differences of Customer Perceived Value on Purchase Intention Based on Chinese Own Use Cosmetics Market[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2011, 27(1): 99-103.

Citation:

HAO Jun-feng, WANG Bo. Study on the Gender Differences of Customer Perceived Value on Purchase Intention Based on Chinese Own Use Cosmetics Market[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2011, 27(1): 99-103.

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Study on the Gender Differences of Customer Perceived Value on Purchase Intention Based on Chinese Own Use Cosmetics Market

School of Management Tianjin University, Tianjin 300072, China

Received Date: 2011-02-18
Available Online: 2021-06-24

Abstract

Abstract

Chinese own use cosmetics market has great potential development space.Facing fierce competitions, cosmetics companies have to expand the customer perceived value of their products.Considering gender differences, this paper collected data through questionnaires and did quantitative analysis to discuss the effect of customer perceived value on purchase intention in Chinese own use cosmetics market and made marketing advice based on the conclusions.
- gender differences,
- customer perceived value,
- purchase intention,
- own use cosmetics