A Motivation Study on College Students Participating in Volunteer Activities

Through an empirical study, this paper made a statistical analysis of 19 sample undergraduates' data, and summarized the motivations for college students to participate in volunteer activities as willingness, interest, capability and selfrecognition. By adopting the students' intention for repeated volunteer activities as the dependent variable, this paper attained a linearity regression that showed the importance order of the four motives. Based on this, some suggestions are put forward.