SWOT Analysis of Urumchi as the International Logistics Center to Mid-Asia

Based on its own advantages of resources, Sinkiang Uigur Municipality created the special "black, white, red and green" as the colorful economy, represented by oil, cotton, tomato and fruits. The economy has increased rapidly in recent years. Urumchi, as its political, economic, cultural and business center, sponsored the development strategy of establishing the city by logistics, which provided the good opportunity for Urumchi to be the International Logistics Center to Mid-Asia. By adopting SWOT analysis, this paper gives the strengths and weaknesses of Urumchi, as well as the outer opportunities and threats. Then suggestions to establish the International Logistics Center are given.