Research on the Construction of International Communication Capacity in Higher Education in the Background of Building China into a Leading Country in Education

As strategic highlands of education, science and technology, and talent resources, universities play a significant part in building China into a leading country in education. The international communication capacity of universities serves as a crucial fulcrum and core component for enhancing national soft power, international influence, and discourse power, directly shaping the country’s international image. Therefore, strengthening the communication capacity carries great practical significance. This paper explores the value implications of building the international communication capacity of universities. And analyzes the challenges and core elements of international communication capacity of universities from the dual perspectives of higher education internationalization and communication studies. Furthermore, it proposes a practical path focusing on “enhancing internal core competitiveness” and “strengthening external international communication power”, aiming to provide references for strengthening international communication capacity and building a more effective international communication system.