The Value Implication, Contradictory Situation and Implementation Path of Precise Ideology and Politics in Universities in the Era of Big Data

In the era of big data, traditional ideological and political education is deeply integrated with cutting-edge technology, which promotes the concept of precision education to achieve new breakthroughs in the development of ideological and political education in universities. At the same time, the implementation of precision ideology and politics in universities faces the conflict between traditional concepts and precise thinking, the dilemma of information cocoons and data islands, the crisis of technological risks and thinking enslavement. And it is necessary for ideological and political educators in universities to unite multiple forces to explore diversified countermeasures from different dimensions such as theory, technology and practice, so as to realize the high-quality development of precision ideology and politics empowered by digital technology.