From Technology to Law: Infringement Risks and Regulatory Governance of AI Face-Swapping Short Video

The emergence of AI face-swapping technology has enlivened short video creation, and AI face-swapping videos on short video platforms are roughly divided into two categories: “face-swapping videos with the original video as the basis” and “face-swapping videos without the original video as the basis”. The former mainly involves copyright infringement, while the latter mainly involves the infringement of personality rights. And the governance rules of infringement risks in the field of AI face-swapping short videos mainly rely on the relevant provisions of copyright law and civil code. In the future, the governance of AI face-swapping applications in the field of short video dissemination needs to seek a balance between the freedom of creation and the protection of private rights. The management of AI face changing technology application and of content identification are effective ways to dissolve the hidden nature of in-depth synthesized technology; at the same time, focusing on the dual roles of platform “infringers” and “governors” is the key to solve the long-standing problems in the field of short videos.