Exploring the Innovative Development of New Media Work among the Communist Youth League in Colleges and Universities

New media presents the advantages of real-time display of the era spirits and rapid dissemination. Therefore, it has become a new platform for the Communist Youth League in colleges and universities to promote ideological and cultural publicity. Recent years have witnessed the Communist Youth League in colleges and universities adhering to the principle of advancing with the times, adapting to the changes of the era, and further highlighting the pertinence and effectiveness of using new media in ideological educational communication. Based on the characteristics of the new media era, this paper analyzes the bottlenecks and challenges of the new media work of the Communist Youth League in colleges and universities. It is aimed to explore the development paths by taking into account the tradition and innovation, amusement and ideology education, faculty and students, guidance and satisfaction to the needs of students.