Research on the Influence Mechanism of Returning Hometown Entrepreneurs’ Rural Feelings on the Entrepreneurship Happiness

HUANG Meijiao; LI Zhongbin

doi:10.19979/j.cnki.issn10082689.2022040081

Volume 39 Issue 3

Jun. 2023

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Article Navigation > Journal of University of Science and Technology Beijing ( Social Sciences Edition) > 2023 > 39(3): 330-339

HUANG Meijiao, LI Zhongbin. Research on the Influence Mechanism of Returning Hometown Entrepreneurs’ Rural Feelings on the Entrepreneurship Happiness[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2023, 39(3): 330-339. doi: 10.19979/j.cnki.issn10082689.2022040081

Citation:

HUANG Meijiao, LI Zhongbin. Research on the Influence Mechanism of Returning Hometown Entrepreneurs’ Rural Feelings on the Entrepreneurship Happiness[J]. Journal of University of Science and Technology Beijing ( Social Sciences Edition), 2023, 39(3): 330-339. doi: 10.19979/j.cnki.issn10082689.2022040081

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Research on the Influence Mechanism of Returning Hometown Entrepreneurs’ Rural Feelings on the Entrepreneurship Happiness

doi: 10.19979/j.cnki.issn10082689.2022040081

HUANG Meijiao¹,
LI Zhongbin²

1.
Department of Business Administration, Fujian Business University, Fuzhou 350012, China
2.
Department of Management, Fujian Agriculture and Forestry University, Fuzhou 350002, China

Received Date: 2022-04-25
Publish Date: 2023-06-25

Abstract

Abstract

Returning hometown to start businiess is essentially a rational economic behavior for entrepreneurs, but the role of emotional factors should not be ignored. When material needs are met, feelings and happiness become the important spiritual pursuits for entrepreneurs. Based on the analysis of related literature at home and abroad, and combined with the interview conclusions, the paper constructs the connotation of rural feelings. Based on the analysis of 236 sample data, the paper explores the mechanism of the influence of rural feelings on entrepreneurs’ entrepreneurship happiness. The results show that the rural feelings effectively promote the formation of returning hometown entrepreneurial happiness, the entrepreneurial opportunity identification has a mediating effect between the rural feelings and the entrepreneurial happiness, and the entrepreneurial environment plays a positive role in regulating the rural feelings and entrepreneurial happiness.
- entrepreneur,
- rural feelings,
- entrepreneurial opportunity identification,
- entrepreneurial happiness,
- entrepreneurial environment

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References(31)

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