北京科技大学学报（社会科学版）

Attitudinal Resources in Customers'Remarks in CSC and Their Impacts on Potential Customers'Purchase Decisions

LIU Cheng-yu, RAN Qi

2017, 33(6): 1-7.

Abstract(346) PDF(3)

Abstract:
Based on the authentic data retrieved from Taobao.com,this paper takes a trans-disciplinary perspective and applies Appraisal Theory to examine the distribution pattern of attitudinal resources in customers'remarks at e-commercial customer service center and the realization of interpersonal meaning.The theory of consumptive psychology is then employed to explore how attitudinal resources are utilized to influence potential customers'psychology and purchasing orientation,with an aim to present some constructive suggestions for them to make rational decisions when shopping online.The results indicate that,among the three categories of attitudinal resources,appreciation resources take up the largest proportion in the customers'positive, neutral and negative remarks, followed in turn by affect and judgment resources.Attitudinal resources are realized at both the lexical and clausal levels.They can provide potential customers with information on goods and services and are thus closely related to potential customers'psychology and purchasing orientation.When shopping online,potential customers should be rational in handling attitudinal resources so as to make rational purchase decisions.

Ecolinguistics: Origin,Development and Future Orientations

LI Mei-xia, SHEN Wei

2017, 33(6): 8-18.

Abstract(405) PDF(27)

Abstract:
Ecolinguistics, as an emerging interdisciplinary research field of linguistics, studies the ecological problems of language itself and the impact of language on ecological and environmental problems,and investigates the interaction between language and ecology.Owing to its practicability, perspectiveness, and contemporaneity, ecolinguistic studies, in recent years,are enjoying increasing popularity among scholars both at home and overseas.However,compared with the development overseas,the ecolinguistic studies in China are still in its infancy.The present article intends to provide a comprehensive overview of the background, origins, developments, research fields and prospect of ecolinguistic studies both at home and abroad, hoping to push forward the ecolinguistic studies in the Chinese context.

The Effects of Audio and Video Modalities on Business English Majors'Listening Comprehension

XIAO Hao-zhang, LIU Yu-ting

2017, 33(6): 19-24.

Abstract(273) PDF(4)

Abstract:
This study reports the results of an experiment and investigates the effects of different input forms of English movies (audio and video) on listening comprehension.In this study,audios and videos without subtitles of movies can be seen as different modes.Furthermore,the degrees of higher level students'and lower level students'dependencies on audio and video were analyzed.The results showed:1) multimodality, i.e.videos without subtitles but with images and sound, promoted students'listening comprehension;A significant difference was found between such different input forms of English movies as audios and videos without subtitles in their effects on listening comprehension,which is related to the degree of sound-images mapping.2) Compared with the higher level students,lower level students had greater dependency on the images of videos.The article also discusses the implications in the application studies of multimodality theory.

Textual Metafunction of Nonfinite Clauses in Chinese

ZHONG Wei, HE Wei

2017, 33(6): 25-30.

Abstract(395) PDF(4)

Abstract:
Within the framework of Systemic Functional Linguistics,this paper explores nonfinite clauses in Chinese from textual perspectives, in order to reveal their characteristics.It shows that from the thematic perspective, nonfinite clauses in Chinese can act as clausal Theme, part of multiple Theme, part of simple Theme or part of Rheme, and for practical purposes the analysis of its own thematic structure can be ignored; from the informational perspective, nonfinite clauses in Chinese can serve as either Given or New Information.

Trends and Frontiers of China's Ecolinguistics Studies: A Bibliometric Analysis Based on CNKI Database

LIN Mei-zhen

2017, 33(6): 31-39.

Abstract(376) PDF(5)

Abstract:
This paper conducts a co-word and clustering analysis of articles concerning ecolinguistics studies in China from 1985 to 2016 in order to explore its current situation,foci and trends.The findings show that the amount of ecolinguistics studies has been increasing gradually.In terms of research themes, perspectives and methods, it demonstrates the tendencies of pluralism and diversity in this regard.Based on the above findings,this paper also explores problems existed in current studies and predicts the future trends.

A Systemic Functional Analysis of Chinese Nominal Group with Classifier Phrases/Measure Phrases as the Modifier

ZHANG Hong-yan, LI Man-liang

2017, 33(6): 40-44.

Abstract(450) PDF(5)

Abstract:
This paper analyzes and describes the Chinese nominal group with the classifier phrases/measure phrases as the modifier based on the Sydney Grammar and the Cardiff Grammar in Systemic Functional Linguistics.The analysis indicates that the Sydney Grammar analysis is same to that of the Cardiff Grammar in describing the Chinese nominal group having quantifying and determining relationships between the modifier and the head.While in describing the Chinese nominal group having the appositive relationship between the modifier and the head and having two different meanings,the Cardiff Grammar analysis is clearer than that of the Sydney Grammar, and the former can further reflect the systemic functional syntactic principle—"Form is the realization of meaning".

Research on the Construction of Special Columns of Universities'Journals of Humanities and Social Sciences from the Perspective of Systemic Functional Linguistics—With the “Functional Linguistics Studies” of Journal of University of Science and Technology Beijing (Social Sciences Edition) as an Example

GAO Sheng-wen

2017, 33(6): 45-51.

Abstract(339) PDF(4)

Abstract:
The problem of homogeneity is widespread in the universities'journals of humanities and social sciences,and the construction of special columns is one of the effective ways to change the status.With the "Functional Linguistics Studies" of Journal of University of Science and Technology Beijing (Social Sciences Edition) as an example,the paper makes a study on the necessity,feasibility and the methods of the construction of special columns from the perspective of systemic functional linguistics(SFL).We believe that the construction of the special columns is an effective way for the development of the journals.The closer the column is to the text,the more obvious the characteristics are.The construction of special columns must be based on the context, such as culture, editor, academic resources etc.And the paper reveals that the special columns as subsystems are made up of numerous academic texts after a long time, and the more innovative the texts are, the quicker the characteristics of columns are to be formed.

Modernism without Borders

Ian McLean

2017, 33(6): 52-60.

Abstract(242) PDF(3)

Abstract:
The imperialist era is over but its culture of modernism again holds our interest.The new postcolonial arrangements of power have left us wondering about a possible non-Western history of modernism and what it might mean.With the coming of the new epistemology "the contemporary", the postcolonial critique established the ground for it, and the blueprint for Modernites Plurielles was depicted, modernism was regarded as "art without borders".In Hegelian fashion, Enwezor argues that African contemporary art is not a postmodernist "rejection of modernity and modernism" but, on the contrary, the result of modernity's "teleological unfolding", modernity cannot be disavowed, it can only be worked through.

Economic Achievements of Postrevolutionary Georgia: Myths and Reality

Vladimer Papava

2017, 33(6): 61-66.

Abstract(386) PDF(3)

Abstract:
The author attempts to show what actual achievements have resulted from economic reforms carried out in Georgia since the 2003 "Rose Revolution," and to debunk some fundamental myths surrounding these reforms.This analysis leads him to conclude that Georgia can be regarded as a symbiosis of neoliberalism and neobolshevism rather than as a country of liberal reforms.Georgia is not free from corruption;it has developed new and more complex forms of elite corruption.Georgia is not oriented exclusively toward a European model:the country's leadership has officially declared as one of its goals a "Singaporization" of the national economy; the government is artificially impeding attempts to establish free trade with the European Union.After the war of August 2008, Georgia maintained its economic ties with Russia, including trade relations.

Research on “Inscribed Maker's Names” from the Ancient Literatures

LI Wei-hua, YANG Yu, ZHANG Mei-fang

2017, 33(6): 67-75.

Abstract(214) PDF(4)

Abstract:
The article mainly discovers the relevant records about the system of inscribed maker's names and the product quality assessment from the history of the literature,and does some research.It also analyzes the historical development of the inscribed maker's names from the national management of handicrafts,the product quality supervision and evaluation and the corresponding systems of management officials.Besides,it briefly describes the historical influence of the inscribed maker's names and the revelation of contemporary product quality supervision.

The Existence and Destruction of the Luban Hall in Taishan Dai Temple and the Lubanshenhui

REN Ji-xin

2017, 33(6): 76-80.

Abstract(331) PDF(4)

Abstract:
From the existing information and archaeological excavations,Luban Hall in Dai Temple was founded in the Qing Emperor Kangxi years, rebuilt in Jiaqing years, and later expanded, and finally destroyed during the Republic of China, experiencing more than 200 years.During this period, Luban ritual activities, gave birth to the Lubanshenhui, and the Lubanshenhui promoted the organization and normalization of the Luban ritual activities in Dai Temple.Since the Ming and Qing Dynasties, in the traditional agricultural society, the social hierarchy of bureaucrats, peasants, workers and businessmen was still deep-rooted,and craftsmen were trying to build Luban Hall which used to sacrifice industry gods in the national orthodox worship temple,in order to gain the recognition and respect for its industry and practitioners from the society.

Community Empowerment: A New Perspective of Chinese Basic Unit Social Management

SONG Hui-fang

2017, 33(6): 81-86,94.

Abstract(359) PDF(5)

Abstract:
For the complexity of grass-root society, the development of the community meets the theoretical "aphasia", and the grass-root social management is also lost.Empowerment theory produced in 1970s,for the protection of the interests of vulnerable groups and the rights of community residents,provides a new theoretical support for the development of Chinese community and a new perspective for the innovation of social management at the primary level.

The Reinvestigation to Hu Shi's Outline of the History of Chinese Philosophy|—Several Undiscussed Topics

WANG Fa-zhou

2017, 33(6): 87-94.

Abstract(397) PDF(6)

Abstract:
Hu Shih's Outline of the History of Chinese Philosophy, the milestone of modern learning in China, is one of the most popular researches focus among the academia.Here,a personal idea will be proposed following a discussion focusing on several neglected or not fully discussed topics,such as the relationship between Outline of the History of Chinese Philosophy and Vernacular Movement, the enlightenment thought of Outline of the History of Chinese Philosophy, the inspiration from Outline of the History of Chinese Philosophy to traditional culture(especially to Confucianism),and the comparison related to epoch-influence between Outline of the History of Chinese Philosophy and Feng Youlan's A Short History of Chinese Philosophy.

“The Late Poem Suddenly Wriggled Its Adam's Apple”—Reading and Editing Lan Ming's Collected Poems and Papers

YU Ci-jiang

2017, 33(6): 95-101.

Abstract(265) PDF(3)

Abstract:
As a three-in-one book which includes poetry writing,translation and criticism,Lan Ming's Collected Poems and Papers by the late poet and poetry critic Lan Ming(1956-2015) not only showcases the portraits of the best Korean contemporary poets, especially the female poets, but also enables readers to perceive the internal connections of East Asian cultures, especially the horizontal links between China, Japan and South Korea, from the perspective of literature.Lan Ming's poems are exquisite,and their expression is very unique.The poems she translated perfectly embody the overall level and diversity of the contemporary poets in South Korea.Her analysis of the works of Korean and Japanese poets, especially those female poets, is very detailed, profound, and insightful.

A Theoretical Analysis of Implicit and Explicit Processes-The Affection and Love of Small Reunion

YANG Chun

2017, 33(6): 102-108.

Abstract(362) PDF(2)

Abstract:
Zhang Ailing's Small Reunion is a family history,and also a personal autobiography.The relationship between Sheng Jiuli and Shao Zhiyong is complex,even the author cannot tell.Explicit and implicit processes are very helpful in analyzing the emotions between the hero and the heroine.Explicit process is about two people from the acquaintance, to falling in love, getting married and breaking up,while the implicit process is about the contradictions and conflicts between the hero and heroine.The implicit process debunks Shao Zhiyong is false, sexual abuse, coward and selfish, his harems, making use of women, and his official identity in the puppet government are the causes of trouble in their marriage.The novel is obscure and complicated,and the implicit process is the key of understanding of the novel.

A Study on Career Guidance Strategy Based on Synchronous Development of College Students'Ability and Consciousness

YIN Zhao-hua

2017, 33(6): 109-113.

Abstract(401) PDF(5)

Abstract:
The purpose of college education is not simply to teach professional knowledge,but more importantly to cultivate high-quality talents with comprehensive development in personality,knowledge and physical quality.With the help of career guidance,college students can constantly improve and develop themselves by gradually discovering and exploring their potentials, recognizing the society and planning self-growth path rationally.By exploring the requirement of college students' characteristic and the origin of growth puzzle, this thesis aims to find the effective college students' career guidance strategies from the perspective of synchronous development of ability and consciousness.

2017 Vol. 33, No. 6