Abstract: College counselors are an important force to carry out the ideological and political education of college students, implement the fundamental task of moral education and cultivate high-quality talents, and play an important role in the process of students’ growth. The new era has given higher education a new mission and task. At the same time, the post-2000 generation has also become the majority of young college students. In the face of the century change and the century epidemic, the construction of college counselors urgently needs to respond to the change with higher quality development. The high-quality development of college counselors should build a solid ideological foundation and highlight the political, ideological and epochal nature. It is necessary to strengthen professional quality, practice basic skills, strengthen skills, complement weaknesses and cultivate feelings. We should adhere to the development guarantee, scientific selection, three-dimensional training, and precise incentives, and contribute to the cultivation of high-quality talents with a higher political position, more professional business ability, and more proactive action.