Study on the Social Responsibility of Science Communication Subject from the Perspective of Public Understanding Science—An Empirical Analysis Based on the GM Reports of the Newspapers of People’s Daily and the Southern Weekend
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摘要: 文章以公众理解科学理论为研究基础,以文献收集法、典型抽样调查法和最小二乘回归计量模型(OLS)为主要研究方法,对《人民日报》和《南方周末》2003—2014共12年间关于转基因的相关报道进行实证分析,数据显示科学新闻的报道受到科学传播主体的影响较大,尤其政府对于科学传播内容的主导意见十分明显,科学家和媒体形成舆论倾向,另一方面由于自身职业素质和责任的不明确,导致科学传播未能落到实处,未能将科学技术知识通过合适的渠道传播到社会与公众之中,使得公众对于转基因的态度出现“反转”潮。由此分析科学传播主体未履行责任的原因,找出问题的症结,通过各个科学传播主体的协作配合来解决中国科学传播现今所面临的问题,实现科学传播的顺利进行和公众科学素质的整体提高。Abstract: Based on the public understanding of science theory, using literature collection method, typical sampling method and least squares regression model (OLS) as the main research method, this paper takes an empirical analysis based on the GM reports of the newspapers of People's Daily and the Southern Weekend (2003-2014). The result shows that science news reports are greatly influenced by the main body of science communication, especially government views on science communication content are very obvious. On the one hand, scientists and the media are subject to government and they are afraid to speak.On the other hand, due to their own professional quality and responsibility are not clear, it leads to the unfully realization of science communication, then they failed to spread science and technology knowledge in society and the public through the appropriate channels.This makes the public's attitudes towards genetically modified (gm) "reverse" wave. From this point, this paper analyses of the reasons that the subjects of science communication failed to fulfill the responsibility, then find out the crux of the problems.At last, this paper tries to solve the problem through various coordination of the main subjects of science communication. It will be to promote the smooth progress of science communication and to increase the global public science literacy.
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