The New-media Communication of the Medical Scientific Popularization Discourse—From CGA Perspective
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摘要: 以网络新媒体为媒介的话语传播已成为国际学界的研究热点。然而,研究者对医疗行业话语的新媒体体裁和话语传播关注不足,且缺乏从CGA视角对医疗科普话语的探究和思考。文章以72篇医院微信公众号科普推文为语料,在批评体裁分析(Critical Genre Analysis,以下简称“CGA”)理论框架下,结合多模态话语分析方法,多维度、多视角考察医学科普语篇的体裁话步结构和话语传播策略,旨在透视医疗行业实践和行业文化,以期为新媒体话语传播和医疗行业交际话语研究提供借鉴和参考。Abstract: Building a small-scale corpus consisting of 72 electronic texts from Wechat public account of several public hospitals, the present study conducts a multi-perspective and multi-dimensional investigation of the medical scientific popularization discourse based on the theoretical framework of CGA and MDA, in order to gain a keen insight into the professional practice and professional culture of medical science.This study is expected to shed light on the new media discourse communication and professional communication research.
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