Research on the “Going Abroad” of Chinese Textiles and Clothing
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摘要: 中国作为全球最大的纺织品和服装生产国和出口国,进入国际市场的方式相对单一,主要以直接出口和OEM方式。在全球纺织品配额取消,区域贸易增加,欧美市场对中国产品重新设限的新贸易形势下,中国纺织品服装走出去应选择多种途径。Abstract: Though China is the largest production and export country of textiles and garment, the entry method to international market is relatively simplistic, with direct export and OEM as the main ways. After the textiles quota was cancelled, area tradings are increasing. The United States and The European Union are imposing restrictions on the amount of the textiles and garments from China, so China needs to find other ways to enter the international market.
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Key words:
- textiles /
- clothing /
- international marketing /
- tactics
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