The Application of Metaphor Persuasion in Political Discourse
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摘要: 政治语篇的主要语用功能是参与国家事务,进而影响社会和改造社会。论文阐释了中英文政治语篇中的隐喻现象,并以实例解析隐喻说服在政治语篇中的运用。劝说主要有四种诉诸形式,即人品诉诸、感情诉诸、理性诉诸以及情理相济诉诸。隐喻说服功能有效而得体的运用能更形象、更生动地传递抽象的政治观点和信息,进而实现政治语篇的语用功能和社会功能。Abstract: The essential pragmatic function of political discourse is to participate in state affairs and then to influence and reform the society.This paper presents the metaphor phenomenon in political discourse.Through the illustration and discussion of metaphor examples, it aims to analyze metaphor's unique persuasive function in political discourse.There are four forms of persuasion, namely, ethos, pathos, logos, as well as pathos with logos.The paper holds that the effective and appropriate application of metaphor persuasion can deliver the abstract political message in a more vivid and appealing way so as to realize the pragmatic and social functions of political discourse.
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Key words:
- metaphor /
- persuasion /
- political discourse
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