Abstract: There is very close relationship between school and society. The construction of characteristic school can't depart from the administration of public relations. Managing the relation between school and government, paterfamilias, community and medium step-by-step aims at promoting understanding and self-identity of people about the target of characteristic school, the blue print of development, and approach of construction, thus building a favourable exterior circumstance, and fulfilling the works. At the same time, it can distinguish the rationality and validity of the policy and measure in the construction of specialistic school.