Abstract: It is significant for insurance company to evaluate the competitiveness correctly. That can help the company to implement competitive strategy and improve the market competitiveness. However, the basic action for evaluating the competitiveness is constructing the evaluation index system reasonably. This paper selects and evaluates the index through four principles, and denote the index based on six dimensions:strategic capability,business innovation ability, business marketing ability, solvency, investment ability and risk management ability respectively. Using the pairwise comparison matrix to calculate the weight of each index, the total score can be obtained based on the score marked by experts, higher the score, stronger the competitiveness. Using the pairwise comparison matrix, that has theoretical and practical significance for insurance company.