The Aesthetic Meaning of “the Medium is the Message”
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摘要: 对麦克卢汉“媒介即信息”的研究汗牛充栋，传播学视野的关照早已无话可说。然而如果从审美角度进行考察，我们将发现“媒介即信息”具有的独特审美意味。麦克卢汉不仅应被视为媒介理论家，而且应被视为广义的文论家和美学家。Abstract: At present, "the Medium is the Message" is studied much, and nothing can be said from communication point of view. However, if we study from the aesthetic point of view, we will find that "the Medium is the Message" has a unique aesthetic meaning. McLuhan should not only be seen as a media theorist, and should be seen as a broad literary theorists and aestheticians.
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Key words:
- McLuhan /
- the Medium is the Message /
- technology /
- balance /
- perception
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