Abstract: A Cognitive Linguistics-oriented CDA starts from but goes beyond the linguistic usage to the underlying cognitive activities to deconstruct or reconstruct the process in which the discourse producer legalizes the in-group ideology by manipulating conceptualization of readers. Discourse is the product of particular ideology. The different representations of conceptualization in a discourse, including metaphor, metonymy, attention, subjectivity of observer, are loaded with unequal power relations and thus manifest coherence with the ideology of the particular discourse.